Neodymium Iron Boron Magnets 20160127
An analysis of the competitive situation of China's neodymium permanent magnet industry in 2014-2015
1. An analysis of the competitiveness of neodymium iron boron magnet industry
Manufacturer's competitive position is different, so its competitive strategy is also different.
The competitive position is not immutable; today's market dominator is not necessarily tomorrow's industry leader. Therefore, the market dominators try hard to maintain their own leadership, while other competitors have to push hard to change their status. This intense market competition enable enterprises strive for competitive advantage, occupy market position, so as to promote the development of the industry and society. The competitive position of the enterprise in the target market is mainly established according to its own competitive advantages and disadvantages. The enterprises can determine their competitive position in the market after evaluating their competitive advantages and disadvantages.
A company has six kinds of competitive position in its target market:
(1) Dominant type : This kind of company controls the whole target market, can choose a variety of competitive strategy.
(2) Strong type: This kind of company can act alone, and can stabilize its position for a long time.
(3) Preponderant type: This kind of company can take advantage of majority power in a certain strategy , and have more opportunities to improve its competitive position.
(4) Defensive type: This kind of company can run business well and sustainably, but has few opportunities for development.
(5) Weaker type: This kind of company is in poor management status, but it still has the opportunity to improve its disadvantage.
(6) Difficult to survive type: This kind of company's business situation is poor, and there is no chance to change the fate of elimination.
Most of the neodymium permanent magnet manufacturers in China still stay on the low-and-medium grade products, they are big but not strong, which becomes the bottleneck of restricting manufacturer's profitability. Be strong and be excellent become a burning issue of neodymium rare earth magnet industry.
2. An analysis of the development technology competition of Ndfeb magnet
Technology innovation is the process of improving manufacturer's production technology and management technology. The new technological achievements created by technical innovation are transformed into the manufacturer's core technology through production practice, which can accelerate the formation of the core competitiveness and technical scale of the manufacturer. The improvement of the management brought by technology innovation, especially the wide application of information technology in the production and business operation management of the manufacturer, which can greatly improve the management efficiency and communication ability of manufacturer, and can promote the core ability of the manufacturer effectively. In the competition of international engineering projects, the scientific and efficient management and original technical competitive advantage by using the technology innovation, which enable the manufacturer to get a head start in the competition, quickly enter and occupy the international market; At the same time, the use of the high efficiency of the advanced technology help the manufacturer to achieve the high benefit.
The United States, Japan and other several world's top neodymium magnet production countries now have strong competitive large scale enterprises, Japan Sumitomo special metals company, Shin-Etsu Chemical Industrial Co., Ltd. and TDK are world's top three companies in sales volume, occupied the cutting-edge position of NdFeB industry stably. Faced with such serious competition, China permanent magnet manufacturers need to optimize neodymium iron boron production technology, improve product quality, and gradually moving towards the high-end field, which is the only way to promote international competitiveness of China NdFeB industries.
3. An analysis of NdFeB magnet brand's competition
Except for a few large neodymium rare earth magnets manufacturers, the majority of NdFeB factories are small in scale of production, weak in capacity and poor in anti-risk ability.
According to statistics, in 2011 there are more than 250 NdFeB manufacturing enterprises in China, the output of 32 manufacturers over 1000 tons, 65 manufacturers with output of 500-1000 tons, while the output of more than 200 enterprises is less than 500 tons; some even has only dozens of tons of annual output.
Furthermore, some others continue join into this industry by the attraction of the temporary prosperity, which caused overcapacity and vicious competition. In fact, a lot of small plants are faced with closing. At the same time, the weak concept of intellectual property limits the export of neodymium iron boron products. Overall, the international competitiveness of China NdFeB permanent magnet is relatively weak.
1. An analysis of the competitiveness of neodymium iron boron magnet industry
Manufacturer's competitive position is different, so its competitive strategy is also different.
The competitive position is not immutable; today's market dominator is not necessarily tomorrow's industry leader. Therefore, the market dominators try hard to maintain their own leadership, while other competitors have to push hard to change their status. This intense market competition enable enterprises strive for competitive advantage, occupy market position, so as to promote the development of the industry and society. The competitive position of the enterprise in the target market is mainly established according to its own competitive advantages and disadvantages. The enterprises can determine their competitive position in the market after evaluating their competitive advantages and disadvantages.
A company has six kinds of competitive position in its target market:
(1) Dominant type : This kind of company controls the whole target market, can choose a variety of competitive strategy.
(2) Strong type: This kind of company can act alone, and can stabilize its position for a long time.
(3) Preponderant type: This kind of company can take advantage of majority power in a certain strategy , and have more opportunities to improve its competitive position.
(4) Defensive type: This kind of company can run business well and sustainably, but has few opportunities for development.
(5) Weaker type: This kind of company is in poor management status, but it still has the opportunity to improve its disadvantage.
(6) Difficult to survive type: This kind of company's business situation is poor, and there is no chance to change the fate of elimination.
Most of the neodymium permanent magnet manufacturers in China still stay on the low-and-medium grade products, they are big but not strong, which becomes the bottleneck of restricting manufacturer's profitability. Be strong and be excellent become a burning issue of neodymium rare earth magnet industry.
2. An analysis of the development technology competition of Ndfeb magnet
Technology innovation is the process of improving manufacturer's production technology and management technology. The new technological achievements created by technical innovation are transformed into the manufacturer's core technology through production practice, which can accelerate the formation of the core competitiveness and technical scale of the manufacturer. The improvement of the management brought by technology innovation, especially the wide application of information technology in the production and business operation management of the manufacturer, which can greatly improve the management efficiency and communication ability of manufacturer, and can promote the core ability of the manufacturer effectively. In the competition of international engineering projects, the scientific and efficient management and original technical competitive advantage by using the technology innovation, which enable the manufacturer to get a head start in the competition, quickly enter and occupy the international market; At the same time, the use of the high efficiency of the advanced technology help the manufacturer to achieve the high benefit.
The United States, Japan and other several world's top neodymium magnet production countries now have strong competitive large scale enterprises, Japan Sumitomo special metals company, Shin-Etsu Chemical Industrial Co., Ltd. and TDK are world's top three companies in sales volume, occupied the cutting-edge position of NdFeB industry stably. Faced with such serious competition, China permanent magnet manufacturers need to optimize neodymium iron boron production technology, improve product quality, and gradually moving towards the high-end field, which is the only way to promote international competitiveness of China NdFeB industries.
3. An analysis of NdFeB magnet brand's competition
Except for a few large neodymium rare earth magnets manufacturers, the majority of NdFeB factories are small in scale of production, weak in capacity and poor in anti-risk ability.
According to statistics, in 2011 there are more than 250 NdFeB manufacturing enterprises in China, the output of 32 manufacturers over 1000 tons, 65 manufacturers with output of 500-1000 tons, while the output of more than 200 enterprises is less than 500 tons; some even has only dozens of tons of annual output.
Furthermore, some others continue join into this industry by the attraction of the temporary prosperity, which caused overcapacity and vicious competition. In fact, a lot of small plants are faced with closing. At the same time, the weak concept of intellectual property limits the export of neodymium iron boron products. Overall, the international competitiveness of China NdFeB permanent magnet is relatively weak.
